The nation’s newest premier music and culture festival, The Big Homecoming, announced it will debut in Atlanta June 17-18. Billed as the first of its kind, the event will capture the unique energy and creativity of homecoming celebrations at historically Black colleges and universities (HBCUs).
The two-day experience will pay homage to HBCUs and provide a safe space to experience the authentic facets of HBCU homecoming culture, including tailgating, music, food, art and more.
Festival programming also includes a 365 Impact Tour, which will introduce dynamic activations at multiple HBCUs throughout the year and further the legacy and pride shared by HBCU students and alums.
The Big Homecoming is partnering with Allstate and Walmart as the founding and presenting partners of the event, including the 365 Impact Tour. Other leading brands such as Spotify and Wells Fargo will also support the tour.