The Southland’s newest Major League Soccer franchise, the Los Angeles Football Club, has announced a multi-year broadcasting deal with YouTube TV, making the streaming service the home of all the team’s locally televised games.
The deal is believed to be the first of its kind between an American professional sports franchise and a streaming TV provider. As part of the partnership, player jerseys will prominently feature the YouTube TV logo when the team’s season opens March 4.
“This truly is a historic day for our club,” LAFC owner and President Tom Penn said. “YouTube TV is an ambitious and innovative brand that we are proud to showcase on the front of our jersey and in our community. We are excited to provide our fans with a new and creative way to watch all of LAFC’s matches in one place during our inaugural season.”
The soccer team, led by former U.S. men’s national team coach Bob Bradley, began training last week at UCLA, with its first preseason game against Toronto FC on Friday.
As part of the deal, all locally televised LAFC games will be shown on a designated channel and will include a 30-minute pre- and post-game show from a YouTube TV Studio set at LAFC’s home field, Banc of California Stadium.
Local games will only be available in the Los Angeles market, but the TV service will also carry all nationally televised games on ESPN, FOX and FS1.