When StubHub takes over as the naming rights partner for the Home Depot Center in Carson on June 1, it will become the first ticketing company to add its name to a public venue. Effective on that date, the 125-acre multi-sport facility will become “StubHub Center.” The 10-year-old facility is presently home to Major League Soccer’s LA Galaxy and Chivas USA. It is owned by Anschultz Entertainment Group, or AEG.
The StubHub Center will remain an official U.S. Olympic and Paralympic Training Site and the training center for the United States Soccer Federation, the United States Tennis Association and USA Cycling.
“As leaders in the ticketing industry, providing the highest levels of customer satisfaction and as an increasingly popular consumer brand, this partnership is groundbreaking for our company. We look forward to the relationship with millions of fans at StubHub Center,” said Danielle Maged, Global Head of Partnerships and Business Development at StubHub. “At StubHub, we have an unyielding focus on the fan experience and with our partners at AEG, we intend for StubHub Center to be the embodiment of that focus as we work to create one of the most fan friendly stadiums in the world.”
StubHub began in 2000, and through global partnerships with more than 100 sports properties and brands, including AEG, ESPN, Major League Baseball, the National Football League, the National Basketball Association, the National Hockey League and now Major League Soccer, StubHub has become one of the country’s leading entertainment brands. It has also partnered with primary ticketing companies AXS, Paciolan and Tickets.com.
The StubHub Center says it will introduce several fan-friendly elements to the 125-acre multi-sport venue that includes a 27,000-seat soccer stadium, 8,000-seat tennis stadium, 2,450-seat indoor cycling velodrome and 2,000-seat track and field facility.
“We are pleased to have this opportunity to expand our global partnership with StubHub,” said Shervin Mirhashemi, president, AEG Global Partnerships.