WEST HOLLYWOOD, Calif.–The West Hollywood City Council has directed City Attorney Michael Jenkins to draft an ordinance prohibiting the sale of fur apparel products in the city as part of an effort to establish and promote the city as a destination for the humane movement, including cruelty-free fashion shows and conferences.

Banning the sale of fur “is both good policy and a good business opportunity,” Councilman John D’Amico said after Monday night’s unanimous vote requesting drafting of the ordinance.

“West Hollywood is poised to position itself as a humane, thoughtful place and to extend that invitation to people from around the world who visit here as well as those who do business here,” D’Amico said. “This is about who we are and the way we live now.”