WASHINGTON, D.C.–There is a new buzz about an up-and-coming clothing line that gives more than fashion to its consumers. Eracism Clothing is a socially conscious clothing line that launched last fall at Howard University’s homecoming.
It is not a Howard-based clothing line, “We intend to reach far more than the Howard community, it just starts here with this community” says CEO and founder, audio production major, Lyndon Gray.
Taken from the Eracism facebook page: “The intention of the clothing line is to raise the awareness of social, moral and economic differences with an attractive urban design. Subtle yet profound meanings portrayed in women and menswear will be fashionable for all informal occasions.”
The T-shirts are symbolic of a growing youth consciousness of social, political and racial issues.
“What started out as just designs on a T-shirt, catapulted a movement” explains Gray. The apparel first debuted early in 2009 during the inauguration of President Barack Obama. The outcome was successful and gained more support than the group anticipated. Fast-forward nearly two years later and the clothing line has grown immensely. “Fashionwise, the styles reflect a more trendy design than the last wave of shirts and now has a plethora of men and women sizes to accommodate all types of people,” Gray adds.
The intricate designs on the apparel are custom made by another Howard student, biology major, Charles Bell. The Eracism team, aka “The Eracist,” a term the team coined, is a diverse group of young individuals who want to see a change in all communities from which they each have come.