Posted inArts & Entertainment-OWEntertainment

Let toys be toys: The case for gender-neutral marketing

Remember when Target announced it was phasing out gender-based signs in some departments?

Despite some criticism, the big box retailer has been quick to act on its pledge.

Stores across the country have removed references to “boys” and “girls” in toy, home and entertainment aisles and traded in pink and blue shelves for a neutral, wood-grain look. Instead, toys are sorted by categories — dolls, action figures, building sets, etc. — while books and movies are sorted by genre and bedding is just… bedding. (For now, Target’s website is a different matter.)