A plaque in the Los Angeles Memorial Coliseum’s Court of Honor honoring 1984 Los Angeles Olympic Organizing Committee President Peter V. Ueberroth will be unveiled this week.
Los Angeles Mayor Eric Garcetti and two-time Olympic gold medalist Edwin Moses were scheduled to join Ueberroth on Monday in speaking at the ceremony.
Following the massive deficit incurred by the 1976 Summer Olympics in Montreal, government funding for the 1984 Games were barred. In response, Ueberroth introduced an ambitious and innovative sponsorship program for the Games, coming up with a model of product category exclusivity that ultimately inspired the creation of the International Olympic Committee’s Olympic Partner program.
The Los Angeles Games generated a $223 million profit, which was used to launch the LA84 Foundation, which has supported thousands of youth-serving sports organizations in Southern California through grant making, funding facilities and fields, training coaches and commissioning research.
Ueberroth was commissioner of Major League Baseball from 1984-89 and chairman of the United States Olympic Committee from 2004-2008.
The plaque honoring Ueberroth will be the 66th in the Court of Honor, which honors individuals and events that have had an impact upon the history, glory and growth of the Coliseum and the since-demolished Los Angeles Memorial Sports Arena.
Others honored with plaques include President John F. Kennedy, Pope John Paul II, Nelson Mandela, Jackie Robinson, Tom Bradley, Vin Scully, John McKay and Bruce Springsteen and the E Street Band.