The Sacramento Kings will embark on a multi year  deal with rapper  and entrepreneur Curtis “50 Cent” Jackson and his wine and spirits company, Sire Spirits, and his charity, G Unity Foundation, reports Afro Tech. 

The joint effort will continue the Kings’ mission to diversify the companies it deals with. 

“I’m excited to partner with the Sacramento Kings,” 50 cent said. 

“We are thrilled to partner with Curtis and bring Sire Spirits to Golden 1 Center for our fans and guests to enjoy,” said Kings owner and chairman Vivek Ranadive. “This partnership continues the Kings’ commitment to supporting diverse entrepreneurship and aligns our shared passion for providing youth with the tools and opportunities they need to succeed. I am excited to work together to support the Sacramento community.” 

The partnership will provide scholarships for area youth. 

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