Dr. Marc Futernick, medical director of emergency medicine at California Hospital Medical Center (CHMC), shows off the “kid-friendly” emergency room bay.  The wall of the downtown hospital ER bay was painted by a local artist to help make pediatric patients more comfortable during their visit. This is just one of the many quality and safety measures for treating children implemented by CHMC that helped the facility earn the hospital the prestigious Kid-Qualified designation from Valley Emergency Physicians Medical Group Inc. This is the physician practice group providing emergency services to the medical center and to more than 35 hospitals in California and around the country. CHMC treats more than 12,000 children every year, and according to Dr. Futernick, “three of the most common issues in providing emergency care to children nationwide are delays in diagnosis, inconsistency in the care provided and improper medication doses,” he added. “This accomplishment conveys our team’s focus on being both high-tech and high-touch, providing rapid diagnosis, consistent care, and appropriate medication doses to our youngest patients.” (48093)

The Children’s Center of the Antelope Valley (CCAV) has launched a five-year strategic plan, which includes a shift in branding as well as new mission, vision, and values.

“Our new strategic plan provides market-responsive strategies that promote organizational growth, long-term stability, and vitality,” said Samantha Schmitz, board president. “It reflects CCAV’s commitment to serving as a leader in the field and operating with the highest levels of integrity, transparency and compassion.”

The board of directors and members of CCAV’s leadership team engaged in a months’ long collaborative process, during which they analyzed market forces, community needs, organizational strengths and weaknesses, and untapped opportunities. The final plan identifies three overarching goals with associated objectives and outcomes as well as a shift in branding and new mission, vision, and values.

The organization’s brand shift includes a redesigned logo and shortening of the name to its acronym: CCAV. The new logo continues to prominently feature three blue hands, which represent the healing, health, and hope CCAV strives to bring to its participants and the community. Consistent with the refreshed logo, the organization will begin utilizing CCAV as its primary identifier to reflect its expanded programs and services. 

“While protecting children continues to be central to everything CCAV does, those participating in our programs include many transitional-age youth and adults,” said Carol Stevenson, communications director. “The shortened moniker is more inclusive of all of the individuals we serve and better reflects the evolution of our organization.”

CCAV’s new mission statement is “To promote healing of the whole person and a healthier community by providing care and services to empower children, individuals, and families to overcome life’s difficulties,” Stevenson added.

Both the mission and vision are supported by six core values, which are compassion, equity, excellence, integrity, leadership and mentorship.

“We wanted to ensure that the new mission, vision, and values adequately reflected who we are, what we do, and how we do it,” noted Schmitz. “Every day, in every interaction, we are striving to make a difference in the lives of the people we serve and the community as a whole.”

Learn more about the Children’s Center of the Antelope Valley at ccav.org.

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1 Comment

  1. This article is really just a bunch of corporate-speak buzzwords, with no clear map of actual improvements to be made. It says your “leadership team engaged in a months’ long collaborative process”, which resulted in a change of logo, which I guess is nice. However, all of the overused corporate verbiage means nothing because it could be applied to almost any group of people working with/for children. The article was a bunch of hoo-ha that basically means nothing, and was a waste of time for people who read it. Plain, simple English is so much more effective.

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