To support underserved boys and girls

BodyArmor’s ties with pushing Kobe Bryant’s legacy forward continues, reports AfroTech. 

In 2014, the late NBA star invested millions in BodyArmour, then, last year it was acquired by Coca-Cola for $5.6 billion — reportedly bringing in more than $400 million to his estate. Bryant’s investment into the company greatly paid off and now, BodyArmor is investing right back into his foundation.

BodyArmor has partnered with the Mamba and Mambacita Sports Foundation (MMSF), which includes a $24 million joint donation courtesy of the company and co-founder Mike Repole — making it MMSF’s single largest investment to date.

“I’m going to make sure this foundation gets bigger than the Ronald McDonald House,” Repole told Boardroom. “What Vanessa and the girls want to do for underserved boys and girls with the Mamba and Mambacita Sports Foundation is to change lives. It’s not just about getting them the physical tools or on the courts in the right uniforms. It’s about what it does for kids mentally and confidence-wise.”

He continued: “Vanessa is going to change hundreds of thousands of lives, it is amazing. I wouldn’t let BodyArmor fail with Kobe and I’m going to make sure I’m by her side, step by step to make this foundation as big as it can be.”

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