It looks like her first Grammy win wasn’t the only feat for Doja Cat this past weekend. On April 3, the music star took home the golden trophy at the 64th Grammy Awards. According to Billboard/Afro Tech, she showcased another piece of exciting news prior to her accepting the award on stage — being the new face of JBL.
Doja sported a JBL Clip 4 Speaker with her red carpet look as an alert that she had partnered with the brand. She officially became the audio company’s newest global brand ambassador.
“I’m excited to be working with JBL,” Doja said. “From the start of the partnership, they have made it clear that they are here to support me and my ideas about their products. That is easy for me because I actually love their speakers and I carry them around with me wherever I go. I’d wear clothes made of JBL speakers if I could. I can’t wait for everyone to see all the cool things we’re doing, including something coming really soon for my biggest fans.”
With her new ambassador role, Doja will be the focal point of JBL’s “Dare To” campaign, “which highlights JBL products and encourages consumers to be their ‘most authentic selves,” along with headlining JBL Fest in Las Vegas in September, the outlet shares.
“Doja Cat is as authentic as it gets. She’s an adept musician and incredible performer with a strong visual presence, which is hard to find,” said Ralph Santana, chief marketing officer at Harman Audio (JBL’s parent company). “She has the unique gift of connecting with fans across a variety of demographics, particularly Gen Z, which makes her the perfect fit for JBL. We are beyond excited to join forces with her to bring together fans from a wide range of backgrounds and encourage everyone to exercise their individuality through personal expression in unexpected ways.”