In April 2021, Keke Palmer landed a deal with Amazon after her Instagram sketch videos went viral, reports AfroTech. Now, the actress has teamed up with the e-commerce giant for a new partnership that shines the spotlight on other Black women bosses like herself.

According to Essence, Palmer and Amazon partnered to support Black women business owners in honor of Women’s History Month. Within the collaboration, the duo has worked to put together a selection of Black-owned brands to highlight, as well as speak to two of the founders for Amazon’s conversation series.

After becoming an entrepreneur and launching her record label, Big Boss Entertainment, in 2018 — her own personal experience has led her to help women who look like her kickstart their ideas, too.

“It’s time to put the spotlight back on Black businesses to remind people that we gotta support each other. Also, to understand that when you are buying Black, you’re sometimes buying into a newer business,” Palmer shared. “So they need proper support, encouragement, and tools to be able to even get to some of the places as these other corporations. 

“It’s just the only way that we continue to create not only generational wealth for our community,” she added. “To me, it just makes sense — it’s to counteract all of the systemic injustices. We have to go that much harder to push back businesses to the forefront.”

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