Ice-T just linked up with Cheerios to promote health and wellness, reports Afro Tech. He will serve as a coach for its promotional campaign “Pour Your Heart Into It.” A workout series is set to launch in hopes of encouraging more Americans to live healthier lives through body movement, and of course, a hard to resist bowl of Cheerios.

“This stuff doesn’t have to be hard. It can be as simple as a bowl of Cheerios and a walk around the block,” Ice-T said. “That’s why I wanted to join Buzz to share some different ways to start to get your heart pumping regularly, and help make diet and exercise a happy part of your day.”

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