Shaquille O’Neal may be giving up his NBA team ownership now but he’s gaining something else in return with his new endorsement deal, reports Afro Tech in conjunction with Clutch Points. The former Los Angeles Lakers star has inked a new deal to become a brand ambassador for premier mobile sports betting app WynnBET that will make him the new face of the brand.
As part of his new exclusive partnership, O’Neal is required to sell his minority stake in the Sacramento Kings — which equals out to roughly 2-4 percent of an NBA team that’s now valued at $1.9 billion (what’s interesting is that the team was reportedly valued at $534 million at the time he became partial owner). However, the idea of this new partnership is to help bolster WynnBET’s profile with the support of a major sports figure.
O’Neal’s deal with WynnBET includes advertising campaigns across TV, digital and print, as well as attending in-person consumer-facing events. He’s also slated to create original content with the app and star as a guest with company media partners like Blue Wire Podcasts, Cumulus Media and Minute Media. Additionally, he will also be launching his own free-to-play game called “ShaqPot” that will be housed inside the WynnBET app.