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The numbers are indisputable: Over the past year, the coronavirus pandemic has wreaked deadly havoc upon Black communities nationwide, and has touched lives close enough that most African-Americans know personally of someone who has succumbed to it, or are otherwise connected to someone who has.

The most recent proprietary research commissioned by the NAACP reveals that although about half of the Black community in the U.S. has been fully vaccinated against COVID-19 and is optimistic about a return to normalcy soon, African- Americans continue to over-index in the number of confirmed cases and hospitalizations, the most severe economic impacts and the number of deaths. And, with evidence of the deadly variant strains now showing a consistent rise—especially among vulnerable, less-vaccinated populations—their concern is more than justified.

As the war against the pandemic in America’s Black communities rages on, the key battlefront in mid-2021 is reliable, up-to-date, trustworthy information enabling the unvaccinated—and those who are wary about vaccinating their younger children—to make the most well-informed decisions. Aggressive government vaccination goals remain elusive, and are still far from being met. Some 48 percent of Black Americans surveyed report being worried about the new variants and their potential to fuel a spike in infection rates, while 52 percent fear another increase in cases possibly coming this year and question how to effectively prevent becoming infected, or infecting loved ones.

Through its ongoing national initiative, ‘COVID. KNOW MORE,’ the NAACP, the nation’s largest civil rights organization, is continuing its work to ensure that Black communities are provided with the most current and credible facts they need to make the best possible choices for their long-term wellbeing. The campaign, launched in May, was created to provide Black Americans with comprehensive, relevant data and resources on COVID-19 tailored specifically to them, with the intent of empowering Black America’s full recovery.

“We are certainly a strong, enduring and resilient people, but the data doesn’t lie,” said Derrick Johnson, NAACP president and CEO. “Our research shows that Black Americans are optimistic about getting ahead of the COVID-19 crisis and resuming their daily lives and activities, yet there remains a great deal of work to be done—especially in reaching our young people and men with the information that they need,” he added.

The NAACP’s ‘COVID. KNOW MORE’ campaign continues to build upon the wealth of information it’s making available to the African-American community, while underscoring the pandemic’s devastating long-term implications and systemic disparities. The initiative features a multifaceted, user-friendly online information hub housing an array of options designed to help African Americans’ stay current with the ever-changing data and guidance as they navigate the pandemic, which can be easily accessed by visiting https://naacp.org/campaigns/covid-know-more .

The NAACP’s research further illuminates the facts that:

• More than half of African-Americans (51 percent) today report that they are fully vaccinated; another 5 percent have received one dose and 6 percent report that they have an appointment to be vaccinated

• Younger, lower-income and southern Blacks lag behind, being the least likely Black adults to have received any of the vaccines

• Preventing the spread of the coronavirus, especially to friends and family, are the greatest motivations for African Americans to get vaccinated

• A large majority of Black parents with children ages 12 and older, or 70 percent, have had their children vaccinated or plan to do so, despite some trepidation about vaccinating children under age 12 (of those polled, 32 percent are unsure)

“Every individual has the right to their own choices, but it’s obvious from our numbers that the coronavirus hasn’t been defeated, and you can trust that it isn’t finished with America and the world as yet,” said Johnson. “Black Americans especially need to stay abreast of the most essential information, and faithfully adhere to the CDC guidelines if we expect to truly protect ourselves, as well as our friends and families and help all recover.”