2021 NBA Rookie of the Year LaMelo Ball is taking his talents off the court with a brand new unique sports partnership, reports Afro Tech.

Powerhandz — the only Black woman-owned global athletic training and rehabilitation product tech platform in existence — announced its merger with PH Innovation Holdings Inc. and partnership with Ball where the Charlotte Hornets guard will serve as a general partner, brand ambassador and board member of PH Innovation Holdings Inc. and the Power to Give Foundation.

Ball has been using Powerhandz’s products since 2019 and his affinity for the brand is what helped him and his manager find a way to become a part of the company’s success.

“Training is my lifestyle. Using Powerhandz during training and pre-game warm ups, just activates everything. I feel more explosive on the court,” Ball said. “I liked the overall vision so much, I didn’t want to just be a customer, I wanted to be a major partner, have ownership to create together and share my training with youth all over the world. Then it was cool to find out the company is owned by a Black woman.”