Credit: iHeartMedia Atlanta

iHeartMedia Atlanta is committed to helping aspiring Black entrepreneurs thrive, according to the media company.

The company will assist 10,000 aspiring Black entrepreneurs in the Atlanta metro area with the resources needed to launch their businesses.

The news follows iHeartMedia Atlanta’s recent pledge to a multi-year commitment designed to help Operation HOPE create one million new Black businesses by 2030 through its national 1 Million Black Business Initiative. “We are excited to partner with Operation HOPE to grow Black business ownership here in Atlanta,” said Drew Lauter, president of iHeart Media Atlanta. “Our city is the epicenter for entrepreneurial energy and we are proud to use iHeart’s considerable resources to help owners of Black businesses achieve their dreams.”

There are over 2.6 million Black-owned businesses in the U.S. and Atlanta is in the top five cities for Black entrepreneurs, according to the U.S. Census Bureau.

As a part of the commitment, iHeart Media Atlanta will also provide advertising and social media support to a select group of entrepreneurs in the future with additional resources and activations to come.

“Operation HOPE is thrilled about the expanded commitment made today by iHeartMedia Atlanta to the creation of 10,000 Black-owned businesses in our great city. Atlanta is a mecca of Black culture, life, and business, and this type of private-sector leadership is slated to pave the way for future success and upward mobility,” said John Hope Bryant, founder, and CEO of Operation HOPE. “iHeart Media continues to be one of the most influential voices in media, and we’re grateful that they’re using their voice and reach to support our vision of social justice through an economic lens.”