Dr. Anika Goodwin Hilderbrand is the entrepreneur behind the magnetic lash brand that appeared on ABC’s “Shark Tank.”
“Lashes are the new boobs,” shared Dr. Hilderbrand with the Sharks according to an official press release. “Every woman wants a bigger, better pair,” she said according to reports from Afro Tech.
Dr. Hilderbrand offered the Sharks a $75,000 investment opportunity in exchange for 5 percent of her company.
Not only did she catch the attention of the Sharks, but Dr. Hilderbrand walked away with a $100,000 offer from fashion entrepreneur Kendra Scott.
“It was surreal,” said Dr. Hilderbrand when asked about the experience on “Shark Tank.”
“I have yet to watch it back all the way through by myself because there is still a tiny bit of disbelief that it really happened. The most rewarding part was having them say complimentary things about my products. It really let me know that my goal to have an amazing offering had been achieved.”
As a board-certified ophthalmologist who specializes in eyelid care and procedures, Dr. Hilderbrand knows exactly what customers in the eyelash space could benefit from, so she decided to create her own spin on magnetic lashes.