Comcast NBCUniversal is standing on its commitment to advance equity, inclusion in the communities that served as the entity looks ahead to the future, reports Afro-Tech.

Last year, Comcast CEO and Chairman Brian Roberts announced the company’s multiyear $100 million plan to advance social justice and equality.

No stranger to diversity, the pledge marked yet another pivotal moment in the annual investments made by the cable giant to promote not only Diversity, Equity and Inclusion (DE&I), but its commitment to uplifting local communities.

“Over the last year our company has come together like never before — to educate and uplift our employees, advance equity, and reorient our support of underserved, underrepresented, and under-resourced communities,” said Comcast NBCUniversal Executive Vice President, and Chief Diversity Officer Dalila Wilson-Scott in a press statement. “This is a journey — one that started long before renewed calls for racial justice this past summer– and one that will be committed to long after.”

“As a media and technology company, we have a unique opportunity to use our collective platforms, programs, and talent to create a more equitable society,” Wilson-Scott added. “We identified key areas aligned with our businesses — digital equity, small businesses, and media & awareness — and asked how we could go further, faster, to effect change. These areas were chosen because they represent opportunities where Comcast can step in, have a lasting impact, and strengthen and uplift our communities.”

To kick off 2021, the company has expanded its Comcast RISE program with the launch of the Comcast RISE Investment Fund.

The new initiative will provide $5 million in grants to hundreds of BIPOC-owned small businesses.