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TikTok set to support Black creatives

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TikTok said recently that it has launched and incubator program to promote and foster Black talent on the platform, reports NBC News.

“TikTok for Black Creatives” is a three-month initiative that will focus on helping 100 Black creators and music artists develop their talent to help “open doors for them to reach new heights in their careers,” a company release said.

“Black creators on TikTok have been a driving force for our community, from starting trends to fostering connection to introducing new ways to entertain and inspire others, and we’re committed to continuing to elevate and amplify their voices.” The move comes months after TikTok apologized to its Black creators, “who have felt unsafe, unsupported or suppressed” after some Black users raised concerns that their content wasn’t being elevated at the same rate as their White counterparts.

In May, users waged an on-app protest, known as the TikTok Blackout, against the suppression of Black voices, as protests against police brutality and racism took place worldwide.

In its apology, TikTok vowed long-term action to make the platform more diverse and to elevate Black creators.

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