ESPN, in collaboration with ABC, the NBA and The Undefeated, recently announced the Champion Black Businesses initiative, part of ESPN’s “Rise Together” campaign. Champion Black Businesses elevates Black-owned businesses and their stories, stressing the importance their imprint has on their communities.
As part of the initiative, ESPN spotlighted two specific Black-owned restaurants from the two NBA Finals team markets through custom features. In LA, that business is Hilltop Coffee + Kitchen. With locations on Slauson in View Park/Windsor Hills and on La Brea in Inglewood, Hilltop is featured in a new short film on ESPN’s Instagram highlighting their impact on the Los Angeles community: https://www.instagram.com/p/CGAh0jYFgao/
“We’re thankful to ESPN for shining a spotlight on Black-owned businesses like Hilltop Coffee + Kitchen, especially on a platform like the NBA Finals,” said Hilltop Coffee + Kitchen co-founder Yonnie Hagos.
Miami was represented by Lil Greenhouse Grill: https://www.instagram.com/p/CGAoG3Nn1HD/
As the world recovers from the pandemic and states begin to reopen, ESPN recognizes that Black-owned businesses have been disproportionally affected. Black business owners are more likely to report difficulty obtaining loans, express fears about permanently closing, and predict declining revenues in the coming year as a result of the COVID-19 pandemic.
ESPN has told the stories of athletes fighting for not only the championship, but also social justice, and has extended its platform to the champions of the Black community who continue to fight for each other. By highlighting these stories of determination, leadership and perseverance, ESPN wants to show that we can all win when we rise together.