Blue Shield of California has named Todd Walthall as the nonprofit health plan’s Chief Operating Officer (COO) as part of a number of strategic organizational moves to enhance services to its plan members and position itself to drive health reform and growth initiatives.
The new COO role will oversee Blue Shield’s sales and marketing teams, as well as its Customer Experience and Information Technology organizations. The COO is responsible for managing the company’s $20 billion annual revenues and its services to 4.3 million plan members. Walthall reports to President & CEO Paul Markovich.
Markovich also announced that Michael Mathias, executive vice president Customer Experience and chief information officer, will move into a new role supporting growth initiatives reporting to the CEO.
“We are organizing to fulfill our mission and create a health care system worthy of our family and friends, and sustainably affordable,” Markovich said.
Walthall currently serves as Blue Shield’s executive vice president of Markets, managing the company’s commercial, individual and government markets. He joined the company in 2014 as senior vice president of Customer Experience, where he led all aspects of business operations, from enrollment to claims processing. He was responsible for developing the company’s highly personalized digital solutions to enhance customer engagement.
“Our new structure will help us execute and build an operating model that fuels growth and ensures our members have a differentiated experience,” Walthall said.
Blue Shield of California strives to create a health care system that is sustainable and affordable. Blue Shield is a not-for-profit, independent member of the Blue Cross Blue Shield Association with care for 4 million members, 6,800 employees and more than $20 billion in annual revenue.
The company has contributed more than $500 million to Blue Shield of California Foundation since 2002 to have an impact on California communities.
For more news about Blue Shield of California, visit news.blueshieldca.com.