J.I.V.E. Juice becomes first Black-owned juice sold at Whole Foods

J.I.V.E. Juice is produced by a Black-owned company and is now sold in Whole Foods. J.I.V.E. stands for “juice is very essential.” According to BlackNews.com, it was founded by Tamala Austin, author of “Love My Body Again: 21-Day Meditation to Create Your Best Body Now.” She is also a certified health coach. J.I.V.E. Juice provides organic cold-pressed fruit juices and smoothies to support a healthy lifestyle. Austin turned to juicing, nutrition, meditation and exercise following a diagnosis of high blood pressure, eventually launching a growing juice delivery service throughout the Houston metro area. “I truly believe that your health is your wealth, so we are thrilled to bring our healthy products to the many Whole Foods fans in Houston,” Austin said. “I am also honored to be the first African-American owner of a juice company represented at Whole Foods and appreciate their interest in healthy products and delicious juice and smoothies.”