Tiger Woods (271897)

Our Weekly has been reporting for months how the major streamers – Netflix, Amazon, etc. – have been striking multi-million deals with Black culture figures such as Oprah Winfrey, Spike Lee, Ava DeVurnay, LeBron James, Kevin Hart and more to provide urban content. These deals came after Nielsen announced a study that showed that viewers want content that contains Black characters way more than content with all-white characters. In the last week, Viola Davis struck a deal with Amazon and today comes the announcement of a deal with Discovery with golf superstar Tiger Woods. The deal will weave content crafted with the golfing legend as part of the company’s soon-to-launch golf-focused streaming service, which is part of a joint venture with the PGA Tour. Golf TV is scheduled to launch in January of 2019, and Woods will collaborate with Discovery “on a wide range of programming, content creation and storytelling opportunities that will offer fans an authentic and regular look into the life, mind and performance of the game’s ultimate icon,” the parties said in a statement on Tuesday, reports Variety. Fans will get a sense of everything from Woods’ practice routines to life on the road through various programs that will be offered as part of the service.