Hugh M. Hefner, who founded Playboy magazine in 1953

and built the company into an iconic brand, will be laid to rest at Westwood

Village Memorial Cemetery in a crypt beside Marilyn Monroe, it was reported

this morning, less than a day after his death from natural causes at 91.

“Spending eternity next to Marilyn is too sweet to pass up,” Hefner

said in 2009 in an interview with the Los Angeles Times, which reported this

morning on the burial plans, although it was not immediately clear when the

funeral would take place.

Hefner died peacefully at his Holmby Hills home Wednesday, surrounded by

loved ones, according to Playboy Enterprises.

After serving in the Army, attending college and working for several

years in the magazine publishing industry, Hefner became convinced that there was a market for an upscale men’s magazine.

He put up his furniture as collateral for a loan and borrowed the rest

from family and friends, Hefner published the first issue of Playboy in

December 1953, working from his kitchen table.

A big chunk of Hefner’s meager budget for the first issue was consumed

by the pictorial: He paid a Chicago calendar maker $500 for photographs of

Marilyn Monroe with “nothing but the radio on,” according to The Times. He

quickly sold out the complete run of 70,000 copies.

The magazine was an instant sensation and would become the world’s

largest-selling and most influential men’s magazine, spawning a number of

successful global businesses, including nightclubs.

The magazine is published in more than 20 nations around the world and

products featuring the company’s trademarks drive more than $1 billion in sales annually, according to the company.

Although best known for its centerfolds of nude women, Playboy has also

published fiction by such writers as Ray Bradbury, Charles Beaumont, John

Updike, Ian Fleming, Joseph Heller, Gabriel Garcia Marquez, Margaret Atwood, author of “The Handmaid’s Tale,” Jack Kerouac and Kurt Vonnegut.

“Playboy Interview” debuted in 1962 when frequent contributor Alex

Haley, best known for writing “Roots” interviewed jazz legend Miles Davis.

Haley’s Playboy interviews also included Malcolm X, the Rev. Martin Luther King, and George Lincoln Rockwell, the founder of the American Nazi Party.

Hefner hosted the 1959-61 syndicated talk show “Playboy’s Penthouse,”

credited with being the first television program to feature mixed groups of

Black and White performers and audience members together.

Hefner triumphed in several efforts to block distribution of Playboy and

curtail the sexual freedom it championed. He won a case in the U.S. Supreme

Court over the U.S. Post Office’s refusal to deliver Playboy to subscribers.

Hefner also battled the nation’s sodomy laws, with his work being

recognized as influential by historians of the gay rights movement.

Hefner championed the reconstruction of the Hollywood sign in 1980. He

staged the annual Playboy Jazz Festival at the Hollywood Bowl since 1979.

Hefner’s many honors include induction into the Hall of Fame of the

American Society of Magazine Editors, the Henry Johnson Fisher Award, the

highest honor of the Magazine Publishers of America, and a Lifetime Achievement Award from the Los Angeles Press Club.

“My father lived an exceptional and impactful life as a media and

cultural pioneer and a leading voice behind some of the most significant social

and cultural movements of our time in advocating free speech, civil rights and

sexual freedom,” said Hefner’s son Cooper, the chief creative officer of

Playboy Enterprises.

“He defined a lifestyle and ethos that lie at the heart of the Playboy

brand, one of the most recognizable and enduring in history.”

Other survivors include his wife, Crystal, daughter Christie, the CEO of

Playboy Enterprises for more than 20 years, and sons David and Marston.

Billionaire businessman Daren Metropoulos announced in August 2016 that

escrow has closed on his $100 million purchase of The Playboy Mansion. The deal allowed Hefner to continue living at the mansion for the rest of his life.

Metropoulos — whose family’s company owns Hostess Brand foods and

previously owned firms such as Pabst Blue Ribbon Beer, Ghirardelli Chocolates, Chef Boyardee and Duncan Hines — has lived next door to the Playboy Mansion since 2009.

Metropoulos said last year that after Hefner’s death he would connect

his estate and the Playboy Mansion, “ultimately returning the combined 7.3-

acre compound to the original vision executed by architect Arthur R. Kelly and

its first owner, Arthur Letts Jr., the department store heir whose father

conceived and developed Holmby Hills when it was the Wolfskill Ranch.”

Playboy Enterprises in 1971 acquired the 20,000-square-foot mansion,

which was built in 1927.