Following the recent roll out of the Affordable Care Act, Baldwin Hills Crenshaw Plaza has teamed up with Covered California and Sen. Holly Mitchell’s office to help connect neighbors to healthcare options offered through California’s new health insurance exchange. A Covered California booth located on the mall’s Macy’s bridge was unveiled on Wednesday with an official ribbon cutting ceremony.

Covered California is the state’s official marketplace managed under the federal Affordable Care Act. Coverage under the new exchange will begin in January 2014, and will feature competitively priced plans for individuals and small businesses.

Under this system, interested participants can compare their options and choose the plan that best fits their needs and budget. At Baldwin Hills Crenshaw Plaza, 3650 W. Martin Luther King Jr. Blvd., L.A., customers can receive personal guidance from Covered California representatives and purchase the plan that is right for them.

This is the first time Covered California is offering this individualized service within a retail center. Representatives are available, offering free assistance to the public seven days a week through March 2014. Booth hours are 4-9 p.m. Monday through Friday; 3-8 p.m. Saturday; and 1-6 p.m. Sunday.