A total of 40 students will be selected to participate in an AEG and BET Networks education initiative, Next Level, conducted in partnership with the GRAMMY Museum.

Youth 16-18 years old will participate in a free, three-day educational and empowerment program for Los Angeles-area high school students who are interested in careers in the music industry during the BET Experience at L.A. LIVE, June 28-30.

Students will learn about careers in music including event production, music journalism, as well as the history and impact of African American culture in music.

The BET Experience Youth Program begins on June 28 with a full day of educational activities at the GRAMMY Museum including a guided tour of the BET exhibit featuring Lifetime Achievement Award recipients curated especially for the BET Experience at L.A. LIVE. They will also hear the first of several scheduled lectures over the course of the program.

On June 29, students will have the opportunity to attend a Music Matters Showcase concert, a live taping of “106 & PARK” as well as engage in a Q & A with the show hosts. They will also attend a rehearsal of the BET Awards show.

On June 30, BET Experience Youth Program attendees will attend the “SUNDAY BEST” concert featuring Kirk Franklin and Friends, visit the Genius Talk seminars and participate in a Fan Fest Educational Scavenger Hunt. To conclude the program, students will attend the BET Awards telecast.

Eligible students may apply for the BET Experience Youth Program online at www.lalive.betexperienceyouthprogram.com.

In addition to the online application, students are required to include a letter of recommendation from a teacher and write a one- to two-page essay on the history of African American music and its impact on their lives.