Wonya Lucas has been named president and CEO of TV One, effective Monday, August 8. The cable industry programming veteran succeeds Johnathan Rodgers, who has announced his retirement as of July 31.
Most recently, Lucas was executive vice president and chief operating officer for Discovery Channel and Science Channel, where she was responsible for strategy and operations for the networks as well as oversight of the networks’ research and marketing departments. She joined Discovery Communications in 2008 as the chief marketing officer.
Prior to joining Discovery, Lucas served as executive vice president and general manager of the Weather Channel Networks, where she was responsible for corporate strategy and development, strategic marketing for the Weather Channel and weather.com, and operations and programming for the Weather Channel, the Weather Channel HD, Weatherscan, the Weather Channel Radio Network, and newspaper syndication.
“Wonya Lucas is the perfect choice to help us build on the terrific success we have achieved at TV One over the past seven years,” said TV One chairman and Radio One president and CEO Alfred Liggins. “Her successful career as a top-level, mainstream cable programming executive will be invaluable to us as we continue to grow the network and the company. Her expertise in marketing some of the best brands in television will also be a tremendous plus as we continue to define and strengthen TV One’s brand in a constantly evolving media marketplace.”
“It’s an incredible opportunity to lead TV One, which in just a few years has become such a success story,” said Lucas. “I am also personally passionate about TV One’s mission to provide high quality entertainment and information to the African American audience that authentically reflects our lives, history and culture.
“Through the leadership of Johnathan Rodgers, TV One is well positioned for the future and has tremendous growth potential. I look forward to working with Alfred Liggins, Cathy Hughes, and the TV One staff, as well as/Comcast and NBCU to chart the network on a path to achieve even greater success in the years ahead,” Lucas added.
In 2010, Lucas was named among the “75 Most Powerful Women in Business” by Black Enterprise magazine, one of the “50 Most Powerful Women in Cable” by CableFAX magazine and among “The Most Influential Minorities in Cable” by CableFAX. She received similar recognition by CableFAX in 2009, and has been honored as a “Woman To Watch” by Women in Cable and Telecommunications (WICT), received a Brand Builders Award at the 2006 Promax & BDA Conference, recognized as a “Woman To Watch” at the 2005 Multichannel News Wonder Women Awards, and received the Inspiration Award for “Woman of the Year” at the WICT-Atlanta’s 2007 Red Letter Awards. Lucas has served on the Board of Directors of the Cable & Telecommunications Association for marketing, and she was the co-chairperson for the 2007 CTAM Summit. She also has served as a board member for WICT, Inc and is a graduate of the Betsy Magness Leadership Institute.