How long could you go without enjoying your favorite sandwich? According to the new “Hellmann’s®** State of the Sandwich” Survey, sandwich lovers believe they could survive a longer period of time not talking on their cell phones (29 days) or avoiding shopping (26 days) than going without their sub sandwiches (20 days).
To help celebrate America’s passion for sandwiches, Hellmann’s® and Best Foods® are partnering with Chef Bobby Flay to show families how to create flavorful sandwich recipes made with real, simple ingredients and uncover unique and personal sandwich-making techniques.
Flay is also inviting sandwich fans to go to www.Facebook.com/hellmanns to share their sandwich-making tips, tricks, techniques and secrets. Plus, they can enter the Build Your Perfect Sandwich Sweepstakes for a chance to win great prizes* including a kitchen essentials bundle, grocery gift cards and Hellmann’s® Best Foods® and Best Foods products.
When it comes to how–and why–America’s sandwich fans build their perfect sandwich, the survey also revealed:
- *Mom always knows best: Thirty-three percent of Americans who eat sandwiches credit their mom with teaching them how to make a great sandwich. And nearly three-quarters (71 percent) of moms with sandwich-loving kids say they serve their families the favorites they ate growing up.
- * Cutting-edge connoisseurs: Close to three-quarters (74 percent) typically take a knife to their sandwich after it’s been made, either slicing it diagonally (60 percent) or straight down the middle (38 percent). More sandwich eaters in the Midwest than those in other regions make sure that their crusts always remain on the bread (73 percent vs. 63 percent). They also prefer to eat their subs whole – not cut in half (34 percent vs. 23 percent).
- * The (life-long) condiment of choice: When it comes to condiments, nearly two in three (61 percent) would choose mayo over mustard (22 percent) or oil and vinegar (8 percent) if they could only use one type of condiment on their sandwiches for the rest of their lives. When it comes to applying their mayo, many of those who use this creamy condiment prefer to spread the love right on the bread, either on both slices (52 percent) or only on one side (33 percent).
To help facilitate the conversation around America’s passion for sandwiches, a group of esteemed bloggers have joined the Hellmann’s® Club Sandwich team: Liz Latham (Hoosier Homemade), Katja Presnal (Skimbaco Lifestyle), Kimberly Vetrano (She Scribes), Sarah Caron (Sarah’s Cucina Bella), John “Chef John” Mitzewich (Food Wishes), Caryn Bailey (Rockin’ Mama), Melissa Garcia (Consumer Queen), Amanda Bottoms (KevinandAmanda.com), and Shaina Olmanson (Food For my Family). Throughout the year, the Club Sandwich team will share their own recipes and secrets to building their perfect sandwich.
Visit www.Facebook.com/hellmanns to learn more and to share how to build your perfect sandwich.
* No purchase necessary. Void where prohibited. The Build Your Perfect Sandwich Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 12:00 p.m. ET 4/11/11 and ends 11:59 a.m. ET on 8/15/11. For rules, got to http://www.Hellmanns.com.
** The “Hellmann’s® State of the Sandwich” survey was conducted by Kelton Research between March 21st and March 28th, 2011 using an email invitation and an online survey of 1,373 Americans ages 18 and older, with oversampling in specific geographic regions and women with children under 18 living in the household. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 2.6 percentage points from the result that would be obtained if interviews had been conducted with All persons in the universe represented by the sample.