Kaiser Permanente recently promoted Executive Vice President Bernard Tyson, 51, to president and CEO of the Oakland, Calif.-based healthcare insurance provider. The position has been vacant for eight years.

Tyson, who has worked with Kaiser for 30 years, is the No. 2 person in charge and reports to chairman and CEO George Halvorson. “Bernard has functioned as the chief operating officer of Kaiser Foundation Health Plan’s regions for the past four years,” Halvorson said in a statement. “He has been a solid and successful leader.”

Over his 30-year career, Tyson has developed a great understanding of the healthcare industry and the inner workings of Kaiser Permanente, according to company officials. For the last 26 years, he has held various leadership positions, managing individual hospitals and spearheading branding efforts that resulted in the company’s Thrive advertising campaign.

A strong proponent of inclusive leadership, Tyson serves as an executive sponsor for Kaiser Permanente initiatives focusing on eliminating disparities in healthcare and promoting diversity in the work place.