LOS ANGELES, Calif.–The Los Angeles chapter of the nonprofit Hispanic Public Relations Association announced today the start of its 2011 scholarship program application period, which runs through May 6.

Five $2,000 scholarships are available for undergraduate students pursuing a degree in public relations and related communications fields. In addition, one recipient will receive the Esther Renteria Community Service Scholarship of $1,000 for exemplary service to their community.

The scholarship program was created to recognize outstanding undergraduate Hispanic/Latino students who are pursuing a career in public relations and related communications fields. To date, HPRA has awarded more than $230,000.

“The need for diversity in the communications fields continues, and it is through the HPRA Scholarship Program that we support those who will be leaders in those industries,” said Delia L. Lopez, a communications consultant serving her second term as vice president.

Applicants must:
* Be enrolled in a college or university by the fall 2011 semester
* Be Southern California natives/residents who attend school in California
* Be an incoming junior and senior student of at least 25 percent Hispanic descent with a minimum 2.7 cumulative GPA and 3.0 GPA in their major subject
* Be legal residents
* Major in public relations, communication studies, journalism, advertising and/or marketing (students majoring in other disciplines who have a desire to work in the public relations industry also are invited to apply)
* And complete and submit all written materials required as part of the application process.

Application details and forms are available at www.hpra-usa.org. HPRA’s college outreach directors are also available for questions at hpra.scholarships@yahoo.com.

Scholarship recipients will be notified in late August and will have the opportunity to attend HPRA’s 27th annual awards and scholarship gala in October.