Hollywood–As night falls on Hollywood, 10 designers wait anxiously backstage for their moment in fashion history. Models prance around half dressed, floating aimlessly between dressers and make-up artists. Hairspray is in the air and five-inch heels litter the floor.
Welcome to Los Angeles Fashion Week. A week that has been comprised, compressed, fastened, stuffed and buttoned full of shows, exhibits, meet-and-greets, and endless cocktails. A week that is a visual dream to most and to this night’s dream maker–Project Ethos.
Outside, Hollywood’s Music Box (formerly known as the Fonda) hundreds of fashionistas wait eagerly to view the spectacle that is Project Ethos, also known as “the incubator for emerging artists in fashion, music and art.” The team at Project Ethos also fuses musicians and artist into a one-night extravaganza.
Once doors open, seats begin to fill and people pour into the standing-room-only sections. Many, excited to experience all aspects of the event, travel upstairs to the rooftop, which is transformed into a visual exhibition displaying the creative creations of Arnold Randall, Amy Bernays, Nan Lawson, Shane Pollard, Lea Barozzi and many others.
Back indoors, Bruno Mars keeps the crowd hyped and energized with his performance. Once the lights dim, the music begins and first out on the runway is LoveChild by Rachael Feigelson. As the 10 designers’ collections grace the stage–including former Project Runway contestants Gordana Gehlhausen (GoGA by Gordana) and Jesus Estrada (Haus of Estrada)–the audience is in awe.
Once the last cat walk has been taken, music from DJ Mando Fresco and the disco/pop/electric/funk band Love Grenades spill throughout the venue to close out an already exciting event.
The Project Ethos show has been known to many industry insiders as a career-catapulting event. The fortunes of many of the featured designers, artists and musicians have skyrocketed after participating. The driving force behind the organization’s event is to celebrate creative energy and to “close the gap between the indie and mainstream worlds; creating a link between decision makers and industry professionals.”
Every year the organization does just that. Project Ethos continues to fuel the dreams of designers, artists and musicians while providing their guests with a cornucopia of creative collaborations.