BEVERLY HILLS, Calif.—The Texas Christian University football team is scheduled to participate in the first half of the 55th Beef Bowl at Lawry's The Prime Rib in Beverly Hills, a tradition older than all but five current bowl games.
The Beef Bowl was conceived in 1956 by Richard N. Frank, shortly after he became Lawry's president, out of a desire "to honor the Big Ten and Pac-10 teams as champions of their conferences,'' he told City News Service in a 2009 interview.