The County of Los Angeles has launched a campaign to help urge the hundreds of thousands of residents who are eligible to apply for food stamps to do so, and to simultaneously inform people about the program’s new name.
At the federal level, the Food Stamp program was renamed Supplemental Nutrition Assistance Program (SNAP), and in California it is now called CalFresh.
Currently, an estimated 1 million households receive the CalFresh benefit, and according to county officials that is only about half of the people eligible.