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<p>For the first time ever, Apple unveiled two new iPhones on Tuesday, September 10, 2013, a traditional upgrade of its iPhone 5 as well as a simpler, cheaper version. Apple CEO Tim Cook said the iPhone 5S and iPhone 5C are a reaction to a changing smartphone market.</p>

For the first time ever, Apple unveiled two new iPhones on Tuesday, September 10, 2013, a traditional upgrade of its iPhone 5 as well as a simpler, cheaper version. Apple CEO Tim Cook said the iPhone 5S and iPhone 5C are a reaction to a changing smartphone market.