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Serena Williams donates to small businesses

Online tributes to women

OW Staff Writer | 2/18/2021, midnight
Tennis icon, fashion and jewelry designer Serena Williams...
Serena Williams

Tennis icon, fashion and jewelry designer Serena Williams is extending her support of Opportunity Fund. Throughout February, a portion of proceeds from Serena Williams Jewelry will benefit Opportunity Fund’s Small Business Relief Fund, directly supporting Black small-business owners.

With the creation of jewelry that reflects Serena’s positivity, determination and generosity comes a renewed commitment to the community, emblematic of her unstoppable desire to support others in a meaningful way. Purchasing a necklace or bracelet from Serena Williams Jewelry Unstoppable collection not only enhances a woman’s accessory wardrobe, but also gives her a sense of empowerment by helping others.

Serena’s Instagram presence this February pays tribute to Black women whose strength, courage and vision have changed the course of history:

Among these unstoppable forces of female power are: Mary Mahoney, the first licensed black nurse in the U.S.; Gwendolyn Brooks, the first African-American woman to receive the Pulitzer Prize for poetry; physician and astronaut Mae Jemison, the first Black woman to fly into space; and Janet Collins, the first Black prima ballerina at the Metropolitan Opera.

Opportunity Fund is the nation’s leading nonprofit organization supporting diverse, resilient entrepreneurs through these challenging times. From financial assistance to expert advice, its Small Business Relief Fund provides critical relief to small businesses impacted by the COVID-19 crisis — especially those run by women, people of color and immigrants. Since 1994, Opportunity Fund has deployed more than $1 billion and helped thousands of entrepreneurs invest in their families’ futures.