Xiarra-Diamond Nimrod named head of marketing strategy for Republic Records
Nimrod started in the music industry as an intern
Carol Ozemhoya, OW Contributor | 4/7/2021, 10:57 a.m.
Xiarra-Diamond Nimrod has been promoted to VP of Marketing Strategy for Republic Records, reports Afro Tech and Variety.
Nimrod, who started at Republic Records as a temp assistant to Jim Roppo, the label’s executive vice president — will be overseeing the marketing efforts for such artists as the late Pop Smoke, Metro Boomin, Ski Mask the Slump God, Jacquees, Lil Tecca and FCG Heem.
“We’ve been lucky to have a front-row seat to Xiarra’s evolution into a world-class marketing executive,” Roppo said. “I’ll never forget hiring her as a temp to be my assistant. Her knowledge, acumen and passion floored our entire team from day one. She worked her way through the ranks from an assistant to running point on historic album releases.”
A graduate of Brooklyn College, Xiarra-Diamond Nimrod got her start in the music industry as an intern at Universal Records. After working, temporarily, as Roppo’s assistant, she became the assistant to SVP of marketing Marleny Reyes.
“From the beginning, Republic really empowered me and I’ve had incredible mentors such as Roppo and Marleny Reyes to help guide me along the way. Since I started, they fostered my passion, encouraged me to ask questions, openly expressed their support, and continuously believed in me. Republic is the home of breaking new artists, and I feel blessed and excited to work alongside the best team in the business,” Xiarra-Diamond Nimrod told Variety.