Black women launching Mocha Podcasts Network
Lifestyle shows designed to enrich and empower
OW Staff Writer | 11/11/2020, 9:47 a.m.
A diverse group of Black women have joined the Mocha Podcasts Network (MPN). Notable entertainers like Loni Love, Sherri Shepherd, Kym Whitley and legendary music group En Vogue have partnered with the emerging network to become content creators.
Sheila Eldridge is the founder of the Mocha Podcasts Network. She is one of the first African-American females to create a podcast network designed specifically to reach Black and brown women.
“We’re very excited about working with Sheila. She’s an astute media executive with an outstanding reputation for building and maintaining relationships and empowering women,” said Emmy Award- winning TV personality, Sherri Shepherd, about bringing her dynamic podcast “Two Funny Mamas” to the Mocha Podcasts Network.
The former co-host of ABC’s The View and current co-host of FOX’s ‘Dish Nation,’ hosts “Two Funny Mamas” with actress and comedienne Kym Whitley. “I completely respect the new podcast networks that are coming out, but I love working with Black women. There’s strength when we unite,” Shepherd said before revealing she turned down other podcast network deals to join MPN.
Other shows on the network will focus on a variety of topics that include entertainment, health and wellness, music, finance, entrepreneurship, and news. En Vogue’s “Funky Divas” visual podcast will chronicle and celebrate the iconic group’s 30-year journey.
MPN is positioned as a destination platform for today’s multicultural women seeking authentic voices and perspectives.
LaTosha Brown, a voting rights activist, who co-founded Black Voters Matter, will co-host the “SUPERPOWHER” podcast with marketing veteran, Sheila Coates. Black Voters Matter’s mission statement is “to increase power in marginalized, predominantly Black communities.”
“Today, everyone has a podcast, but the Mocha Podcasts Network provides listeners and advertisers with quality over quantity. As a Black-owned network that proudly celebrates the Black experience, we’re committed to creating content from an authentic perspective,” said Eldridge.
The network has also partnered with Reggie Denson, the CEO of R2D Marketing Group, who will create ad campaigns that align brands with the networks diverse, like-minded hosts.
“Our approach goes beyond traditional ads and extends to cross-promotions and partnerships to maximize results and engagement. We’re just not selling downloads. We’re creating campaigns and concepts designed to engage listeners,” said Denson.
“And, most importantly, we’re serving Black women, a demographic that has been largely underrepresented in the podcasting industry despite the fact that they will drive Black spending power toward a whopping $1.5 trillion by 2021. Now is the time for Black creators and advertisers to invest in this golden opportunity.”