California Attorney General Xavier Becerra has issued the following statement as he begins enforcement of the California Consumer Privacy Act (CCPA), a groundbreaking data privacy law. The CCPA, which went into effect this year, provides consumers with access to and control over their personal information.
“Today we begin enforcement of the California Consumer Privacy Act (CCPA), a first-of-its-kind data privacy law in America,” said Becerra. “We encourage every Californian to know their rights to internet privacy and every business to know its responsibilities. The website of every business covered by the law must now post a link on its homepage that says ‘Do Not Sell My Personal Information’. Click on it. Remember, it’s your data. You now get to control how it’s used or sold.”
To learn tips and information on how to utilize their data privacy rights under the CCPA, or to report a violation of the CCPA to the Attorney General, consumers may visit www.oag.ca.gov/report
