Serena Williams launching her own beauty line
Carol Ozemhoya | OW Contributor | 3/14/2018, 10:41 a.m.
Serena Williams continues to be an inspiration to women. She’s a renowned tennis champion, recently became a mother and wife, and now she is expanding her base as an entrepreneur with her own beauty line. According to news sources, Williams has filed documents to trademark Aneres, which is her first name spelled backwards, and it is also the name of her clothing line. Her new line will concentrate on skin care prep, makeup removal and scents, and she will also be creating basic items such as lipstick, lip gloss, eye shadow, eyeliner and mascara. Items will be available individually or in a kit. Since she is an athlete and spends a lot of time outdoors, the line is expected to contain sunscreen and be sweat-proof. Aneres products are expected to become available of Home Shopping Network sometime in the near future.