Clippers partner with ‘Bumble’

OW Staff Writer | 3/9/2018, midnight
The Los Angeles Clippers have announced a multi-year global partnership with the..

The Los Angeles Clippers have announced a multi-year global partnership with the “female first’’ social networking app Bumble, including a jersey sponsorship.

The partnership will also include an expansion of the Clippers community initiatives, aimed at strengthening the skills, confidence and knowledge necessary for young women to achieve their full potential, according to Gillian Zucker, the team’s president of business operations.

“From our players on the court to our leadership team, we are proud to stand with Bumble and do our part to emphasize that diversity and gender equality in the workplace is essential to organizational excellence,’’ Zucker said. “Bumble’s message and technology provide a platform for women in new and non-traditional spaces and it’s important to the Clippers that we innovate and reach our fans wherever our fans are.’’

The announcement of the partnership coincides with tonight’s previously announced debut of the team’s sky blue City jersey for the game against the New Orleans Pelicans at Staples Center. What Bumble describes as its “Empowerment Badge’’ will appear on the team’s jerseys.

This is the first season the NBA has allowed its teams to include advertising on their jerseys.

The Clippers City jersey commemorates the 40th anniversary of the Buffalo Braves’ move to San Diego, where the team’s colors were sky blue and orange. It will only be used this season, the team announced.

The NBA dropped the traditional light-colored home jerseys and dark- colored road jerseys this season for four sets of jerseys -- “Association,’’ “Icon,’’ “Statement’’ and “City.’’