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RushCard Empowers People to Help Manage Their Money

By Benjamin F. Chavis Jr. | NNPA News Wire Columnist | 1/4/2016, 2:20 p.m.
The financial services industry is a vast matrix of banks, credit and debit cards products, venture capital and mortgage companies, ...

The financial services industry is a vast matrix of banks, credit and debit cards products, venture capital and mortgage companies, investment firms, and other financial institutions that compete to provide services to 326,346,200 people in the United States and millions more around the world. There is a very old saying that posits: “How you manage your money will determine how well your heart will beat.”

For 100.4 million African Americans and Latino Americans combined that spend in access of $2.4 trillion annually as consumers in the U.S. marketplace, the daily and hourly financial management of our money is an important issue. The RushCard developed by Russell Simmons is an effective and efficient money management tool potentially for millions of “unbanked” and “underbanked” people throughout the United States. According to a 2014 FDIC report, 22 percent of unbanked households used a prepaid card, compared with 13 percent of underbanked households.

I have always emphasized and promoted greater diversity and inclusion in the financial services industry. But inclusivity also means more than limiting involvement primarily to be only customers or users of financial products and services. We also need more people of color and others to be owners and entrepreneurs in the growing financial services industry.

Russell Simmons is a global entrepreneur. I have personally known Russell for more than three decades. He continues to have the highest possible integrity and commitment to help people improve their quality of life. His entrance into the financial services industry was timely and providential. For over the past ten years the RushCard has steadily emerged as an invaluable money management prepaid debit card for hundreds of thousands of card users across the nation. RushCard is owned by Simmons' company, UniRush, LLC.

Notwithstanding recent computer software glitches that have now been resolved concerning the use of the RushCard, it is my opinion that the RushCard today will be a productive and very useful prepaid debit card to use for each member of your family. Why? First, because the RushCard meets the Visa Clear Prepaid standards for clearly communicated fees and consumer protections.

Secondly, if you go to www.RushCard.com you will see a very user-friendly online process that explains how you can apply for the prepaid debit card. The mission of the RushCard is publicly affirmed to “Empower our members by providing products and services that enable them to achieve control and realize their personal hopes and financial goals.”

Thirdly, the RushCard has been around longer than most prepaid cards and has achieved over the past decade a number of innovative first in the industry to better serve its card users including but not limited to the following:

• One of the first prepaid cards to offer Direct Deposit.

• One of the first prepaid cards to offer check-writing capabilities to its members.

• One of the first prepaid cards to offer cash loading at more than 35,000 MoneyGram® locations, nationwide.

• One of the first prepaid cards to offer comprehensive money management tools that make it easier to track balances, create monthly budgets, and analyze spending.