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Hollywood by Choice

Edna Sims ESP PR-In Demand

Gail Choice | 8/4/2016, midnight

It’s not very common for a public rrelations firm to share the headlines with their client, but in this case it makes perfect sense. Edna Sims, owner of ESP Public Relations, recently became the first African American publicist to represent Hollywood’s The Caucus for Producers, Writers and Directors.

This is big. The Caucus for Producers, Writers and Directors is an alliance of television’s creative content providers (i.e.) the top television producers, writers and program directors of primetime, daytime and children’s programming.

Although the Caucus has been around some 40 years they have never hired a Black person for such a prestigious and challenging position as their publicist, their voice. The Caucus, as the leaders of the creative television community, has always stood for better and more meaningful television. Current members of the Caucus include Tom Hanks, JJ Abrams, Chuck Fries, James Burrows, Suzanne de Passe, and Charles Floyd Johnson, just to name a few.

One can only imagine what richness and professionalism Sims will bring to this organization.

Edna Sims’ ESP Public Relations is a full-service public relations, event planning, marketing, and strategic and communications firm, providing an extensive range of branding and media services for a diverse roster of clients.

Sims is known for her professionalism and going the extra mile for her clients. She says, “I absolutely love what I do.” Sims says she trusts a lot in God and “things just come my way.” She continued, “I pray for my clients to appreciate me, my work and what I do.”

This particular opportunity came by way of Tanya Hart, another dynamic Black woman who has a solid history of excellent work in the entertainment industry. Sims was working on an event sponsored by the LA Times and she needed a moderator so she asked Tanya Hart, who is also a very active member of The Caucus for Producers, Writers and Directors. Hart was aware her organization was looking for a publicist and she encouraged Sims to apply for the job.

Sims’ work history and reputation made her the perfect candidate to represent these high-profile Hollywood movers and shakers. For more than 20 years, Sims’ ESP PR firm specialized in servicing multi-cultural markets, as well as urban, mainstream, faith-based, hip-hop, corporate and non-profit clients.

I asked Sims if ‘ESP’ stood for Extra Sensory Perception because of her high-work standard. She said ‘ESP’ stands for ‘Extra Sensory Perfection’ and she lives up to that.

A graduate of Michigan State, Sims makes it a point to learn as much she can about her potential clients. She says, “I study profusely” before meeting with a potential client. Her preparedness makes her able to zero in on their needs which enables her to give a point of view or pitch that may be just the action they need to move their company, event, product or individual forward.

Sims’ body of work is outstanding. I don’t have enough space to detail them all. However, be it television production, working one on one with sports, music, film and TV legends, Sims apparently has ‘the right stuff’ that keeps her company, ESP Public Relations in demand.

For additional information visit ESP PR’s website: www.esppr.net