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Metro’s Eat, Shop, Play Fest helps businesses attract new customers

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Crenshaw Boulevard has been a recent site for contruction, including the new Crenshaw/LAX Transit Project. With a major undertaking such as this, various sections of the street have been shut off to foot traffic, which has affected a number of businesses.

As a partial remedy, Metro hosted the first “Eat, Shop, Play Fest” in the Leimert Park Village, held this past Saturday afternoon to help some of the businesses in need.

“There are many businesses within that closure area that have reduced traffic during this time,” said JC Lacey of the Los Angeles County Metropolitan Transportation Authority. “We wanted to be creative about getting some more traffic to them, so we held this festival in the park.”

Fifteen businesses participated in in the event, including Crenshaw Yoga & Dance, who provided free yoga in the park, and South Los Angeles staple, Dulan’s on Crenshaw. Metro partnered with the leaders of the local cultural centers to secure artists for the festival.

A special performance by Norman Carter, legendary lead singer of The Delfonics, was a crowd favorite.

This main purpose of the event was to help local businesses affected by the construction to retain and attract new customers. Metro has taken their efforts a step further by promoting these businesses through the transportation company’s website and social media pages.

Metro has also partnerned with the Los Angeles Urban League where business owners can stop by the business solution center, to obtain technical assistance on business plans, marketing, book keeping, websites, and more.

Metro has also put in place a business interruption fund, which is a board-approved fund to provide financial compensation for lost revenues due to the construction.

For more information about the Crenshaw/LAX Transit Project, visit Metro’s website at www.metro.net/crenshaw.

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