When Oculus, makers of a virtual-reality headset many view as the future of video gaming, agreed in March to a $2 billion buyout by Facebook, they weren't tempted by the success of "FarmVille" or "Candy Crush."
Instead, they eyed the 1.2 billion people who use Facebook every month, with dreams of dropping most of them together into a new, virtual world.
"With Oculus ... if you're putting on this pair of glasses and you're going to be face-to-face communicating with people and you're going to be jumping in and out of this new set of virtual worlds, this was going to be the largest MMO (massively multiuser online community) ever made," Oculus CEO Brendan Iribe said Monday at the TechCrunch Disrupt conference in New York.
"This is going to be an MMO where we want to put a billion people in virtual reality, and a billion-person virtual-world MMO is going to require a bigger network than exists today. Why not start with Facebook and their infrastructure and their team and talent that they've built up?"
Designed by a team with strong roots in the video-gaming world, the Oculus Rift is a headset that provides a 360-degree field of vision, allowing wearers to view, and react to, their surroundings in a realistic manner.
Created by 20-year-old Palmer Luckey, Oculus first turned heads in 2012 when it went to Kickstarter in hopes of making enough money to continue development and ended up raking in nearly $2.5 million.
Gaming legend John Carmack, the lead programmer of pioneering games such as "Doom" and "Quake," has since come on board, and the headset has been hailed by many, including CNN and Time, as one of the top inventions in recent years.
But when Oculus sold to Facebook, many in the gaming community were surprised. If they were going to sell, why not to Microsoft, Sony or Nintendo, the gaming world's major players?
Iribe said it was all about escaping limitations.
"We're very committed to gaming. But do we want to be Game Boy or do we want to be iPhone or Android?" he said, referring to Nintendo's now-defunct handheld gaming device. "I think Game Boy was an awesome platform, but I think you'll see handheld game devices largely disrupted by the mobile market and mobile devices."
Since developer kits began shipping in spring 2013, Oculus has continued to add to the roster of companies hoping to create content for its system. The process heated up even more in the wake of the Facebook deal, Iribe said, when some of the gaming world's top names jumped in, seemingly reassured that investing time in development would pay off in the long run.
But he says it would be a mistake to limit Oculus to gaming.
"We started off with a big focus on gaming, which we still have -- we're all former game developers," he said. "Then, looking at where vision and VR is going to go in the next 10 years, it's going to be a lot about face-to-face communication and social.